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21. januar 2025

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About the Danish smiley scheme

The smiley scheme informs consumers and increases the compliance of food companies with rules and regulations – thus increasing food safety.

​In Denmark, consumers have seen smileys on inspection reports, in all their retail food establishments since 2001. The three different smileys signal how well the establishment complies with food regulations.​​

 In October 2023, the new smiley label was implemented. The smiley label, showing the three latest inspection results, must be displayed for consumers to read, before they decide to enter a shop or a restaurant.

The inspection reports must be made easily available on the websites of the food establishments.

The philosophy behind the smiley scheme is for consumers to make more informed choices on where to shop and to give food establishments an incentive to secure a high food safety.

Food establishments are responsible 

In Denmark, all food establishments are responsible for complying with the food regulations. All shops, restaurants and other establishments selling foods and beverages are subject to inspections by The Danish Veterinary and Food Administration.​

Read more about inspection of food establishments​

What do the smileys symbolize?

There are three different smileys. They symbolise:


No remarks



​Enjoining order, ​​injunction or prohibitary order

Administrative penalties, reported to the police, or approval withdrawn.


Esblishments with hazardous health conditions are closed down until problems are fixed.

The smiley is determined by the worst result

At each inspection a number of areas are checked, and assigned a result (1 - 4). All results and remarks of the inspector are published on the inspection report. The smiley for the inspection is determined by the worst of the results.

Establishments not complying with regulations will get follow-up inspections, paid by the establishment.​